Brand Naming

A great brand name works on a number of levels but above all connects with its audience. The reason for this connection is that the name was not pulled out of thin air or from a group of people putting a name in a hat; great brand names are the result of structured thought plus insight and based on brand position.

rha creates names that are emotive, memorable and help contribute to a brand's success.

rha design has worked on a number of Brand Naming projects over the years from rifle scopes to dog biscuits.  For example, the name Richter Optik is now exceptionally well known within the shooting fraternity due, in part, to its firm establishment on Google.

Likewise rha helped Fold Hill with the Chewdles range of dog biscuits by creating the Treat’n’Train brand.